Field notes

Writing on AI marketing systems.

What I've learned building research-backed AI content systems inside a regulated bank, written for the leaders deciding how their teams should use AI.

7 min read · AI governance for marketing teams AI Governance for Marketing Teams: Fix the Review Workflow, Not the AI How a bank or any regulated company can produce content at scale with AI without letting compliance review become the bottleneck. Read the article 8 min read · AI content workflow for small marketing teams AI Content Workflow for Small Marketing Teams: Build a System, Not a Pile of Prompts AI readiness is process maturity, not tool count, and a small team can build the process in 90 days. Read the article 8 min read · bank marketing ROI Bank Marketing ROI: How to Trace a Social Post to a Funded Account You cannot get perfect attribution at a community bank, but you can build a chain of evidence a CFO will trust. Read the article

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